Equifax Acquires Kount, a Fraud Prevention Startup
If you’re looking for an advanced fraud protection solution, then you should know about ‘Equifax Luminate’ fraud platform. This platform offers ‘Kount Data on Demand’, which provides advanced analytics. It also includes a ‘Near Real-Time Chargeback Protection solution with Equifax Kount AI 640m Kount.
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Luminate fraud platform consists of equifax kount ai 640m kount
Equifax Kount AI 640m Kount are partners in the Luminate fraud platform, which offers companies near real-time chargeback protection, advanced analytics and actionable insights. These two companies’ digital fraud solutions combine physical and digital identifier data to create comprehensive customer personas. They offer companies the power to create personalized customer experiences and new e-commerce channels.
Equifax recently announced the acquisition of Kount, a digital identity and artificial intelligence company, for $640 million. The company plans to integrate Kount’s technology into its Luminate fraud platform. The acquisition is expected to close in the first quarter of 2016. Kount will remain in Boise, Idaho, and its employees will join Equifax’s information solutions business unit in the United States.
Equifax Kount AI 640m Kount has acquired Kount, which provides AI-based technology for fraud prevention. Kount’s products can help companies detect identity fraud, improve account creation and login processes, and decrease chargebacks. All these products will be integrated into the Luminate fraud platform, which will manage fraud decisions across the entire consumer account lifecycle.
With this acquisition, Equifax plans to use the AI-based technology developed by Kount to protect businesses from digital fraud and protect customers from account takeovers. Kount’s technology collects billions of digital interactions and applies AI-driven predictive insights to help businesses avoid identity fraud.
The Equifax Kount AI 640m Kount Identity Trust Global Network provides real-time fraud prevention, enabling personalized experiences for leading brands. This technology uses AI to link fraud and trust data signals from 32 billion digital interactions and 17 billion devices. By analyzing these signals, Kount reduces the incidence of digital fraud and false positives.
‘Kount Data on Demand’ offers advanced analytics
Equifax has recently acquired Kount, a startup that specializes in digital fraud prevention. Founded in 2007, Kount uses AI to identify and block fraudulent transactions. It also offers Near Real-Time Chargeback Protection. The new acquisition will complement Equifax’s Luminate platform for fraud prevention, which orchestrates machine learning and multiple fraud solutions. As part of the acquisition, Kount employees will remain at the company’s Boise, Idaho, headquarters.
Equifax Kount AI 640m Kount system works by connecting data signals from more than 32 billion digital interactions and 17 billion devices. The company’s network can recognize and mitigate digital fraud by determining trust levels for each identity and every payment event. The platform also identifies account takeovers, which can result in chargebacks.
Equifax is acquiring Kount to provide fraud prevention and digital identity services through artificial intelligence. Kount employees will remain in Boise, Idaho, and be part of Equifax’s information solutions business unit in the U.S. The transaction is expected to close in the first quarter of 2021.
Equifax plans to use Kount’s artificial intelligence and global network to expand its global presence and address the growing problem of online fraud. The combined company will use Kount’s AI to identify fraud and build trust in online identities.
‘Near Real-Time Chargeback’ protection solution incorporated into ‘Equifax Luminate’ fraud platform
Luminate is a cloud-based, comprehensive fraud prevention solution powered by advanced analytics and rich data sources. It integrates seamlessly into the customer application process and empowers users to mitigate fraud risk in real time. It is offered by Equifax Canada, a market leader with over a century of experience.
Equifax Kount AI 640m Kount ‘Near Real-Time Chargeback protection solution’ will be integrated into the Equifax Luminate fraud platform. The two companies will leverage each other’s differentiated data assets and advanced analytics to provide an integrated, high-performance view of digital transactions and traditional offline identity fraud risk indicators. Both companies are committed to privacy and data security. In addition, they will provide a seamless experience to consumers, enabling them to engage with online brands in new ways.
The two companies have also announced a collaboration called Data Decisions Cloud. Equifax Ignite, a data management platform, will integrate with FICO’s Decision Management Suite and Cloud applications. This partnership will enable institutions to make more informed decisions based on data. The aim is to accelerate the pace of innovation. If you want to get latest information just follow us https://cryptohike.in/
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